About Vicki DeArmon

Vicki’s publishing career spans the industry from publisher to bookseller to marketer to author and back to publisher. She has always sought to create and promote community. While at Foghorn, she served for three years as the President of the San Francisco Bay Area Books Festival which was attended by 35,000 readers and she helped launch the umbrella organization for the Festival, the Bay Area Book Council. She founded the Independent Travel Publishers Association, galvanizing 40 small presses to come together annually to promote their titles at the annual American Booksellers Association trade show through a shared event and catalog. She also produced large-scale events such as the 25th Anniversary of Earth Day at the Presidio in partnership with national nonprofits, businesses, and media. She taught the Introduction to Publishing Course for UC Berkeley Extension for several years and was a frequent speaker about marketing in the book business. In the 1990s, she was named as ‘40 under 40 to Watch’ by Entrepreneur Magazine and was honored at San Francisco’s annual Women Entrepreneur of the Year event.

Later she became a bookseller, serving for eight years as Marketing & Events Director at Copperfield’s Books, an independent bookstore chain in Northern California. There she created their nationally recognized author events program which produced 300 plus events a year, from in-store to boutique to large scale offsite ticketed events. For eight years, she was the producer of the renowned World’s Ugliest Dog Contest, growing the contest from 300 attendees to an audience of 5,000 at the Sonoma-Marin Fairgrounds, and producing a show with a red carpet, worldwide media in attendance, and Animal Planet shooting a documentary. As a consultant to California’s book trade associations, she developed both the Holiday and Summer Catalog campaigns for 115 member independent booksellers, creating and distributing more than a million catalogs, while delivering a marketing campaign with intensive advertising support. She founded and ran Event Lab West producing large scale author events that included the North Bay Women’s Expo and WomenTalkBiz until Covid intervened. Vicki created All Things Book, an editorial and production house for authors where she worked for five years. All paths have led to the latest venture, Sibylline Press, a collaborative publishing company dedicated to the publication of books written by women over 50 where she happily serves as Publisher.