Flashback to 1988 in San Francisco when I was the publisher of Foghorn Press, a start-up with no capital. We had big dreams—dreams that actually manifested in high sales. Each year, we shipped 40,000 copies of our lead title, the guidebook California Camping, the golden goose of our list. Our other guidebooks sold heartily as well (5,000 to 25,000). That was our reality.