Celebrate the World of Publishing with the LAUNCH of Foghorn: The Nearly True Story of a Small Publishing Empire with author Vicki DeArmon!

Join us for a trip down memory lane to San Francisco’s 80s publishing heyday, where our publisher Vicki DeArmon pulls back the curtain on the publishing industry!

Vicki DeArmon, author of Foghorn: The Nearly True Story of a Small Publishing Empire will be celebrating its launch at Petaluma Copperfield’s Books on Friday, April 4th at 7pm. She’ll be signing books and reading from her new memoir throughout the night!

For more information, visit the Copperfield’s Books events calendar here.

You can purchase your copy of Foghorn here.

More about Foghorn: The Nearly True Story of a Small Publishing Empire:

They heyday of small press publishing in San Francisco lives again!

This is the never-before-told story of a unique time in San Francisco as well as in book industry history, when Bay Area small presses—armed with arrogance and personal computers—took the publishing field. At Foghorn Press, Vicki Morgan was an ambitious woman publisher, young and brash, coming-of-age while quixotically building a book publishing company from scratch with her eccentric brother to help.

As part of their optimistic Morgan heritage, the siblings strive to grow Foghorn Press with no capital, 100-hour work weeks, cheap beer, irrepressible belly laughs, and no book publishing experience. They assemble a cast of preposterous authors and resistant staff while surviving a drunken ex-husband, a con artist, calculating distributors, a fleet of good ol’ boys, terrible cash flow, and their own differing aspirations. Books are brought to market and miraculously sell from their offices in the Boiler Room. Foghorn is soon a resounding success with sales, media, acclaim. But in the end, there are costs, to relationships, to family, and maybe even to the truth.

Vicki DeArmonAbout Vicki DeArmon:

Vicki DeArmon has been in the book industry for forty years as a respected publisher, bookseller, and innovator. She started her San Francisco publishing company Foghorn Press with a small advance on her credit card when she was twenty-five, growing it to a $2 million enterprise before selling it fourteen years later. She worked as the marketing and events director at Copperfield’s Books for eight years and as consultant to California’s independent bookstores. She’s also a writer whose short stories and essays have won awards and appeared online and in print. Vicki is one of the founders of Sibylline Press and serves as its publisher. She lives in California.

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Date

Apr 04 2025

Time

7:00 pm

Location

Petaluma Copperfield's Books
Copperfield's Books, Kentucky Street, Petaluma, CA
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